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Why we built SOCIAL

Social networks broke when they decided your attention was the product. Engagement algorithms reward outrage. Bots flood every platform. Ads require harvesting everything you do. We built SOCIAL on a different premise: charge people a fair price, give them a genuinely good experience, and let the community govern itself.

$13.37/month is enough to keep the lights on without selling your data. It is also enough to make you think twice before being a jerk — because there are real consequences to getting banned.

Philosophy

Skin in the game. Free platforms attract free-rider behavior. When membership costs something, the average quality of interaction goes up. People who pay expect quality and deliver it.

No algorithmic amplification. We do not sort by controversy, outrage, or engagement score. Feeds are chronological. You follow people and hashtags; what they post is what you see.

Contained politics. Political content belongs in /s/politics. Everywhere else, it's off-topic by design. Communities stay focused on what they were created for.

Your data is not for sale. No advertisers. No third-party data brokers. No tracking pixels. Revenue comes entirely from subscriptions.

What you get

Real communities

Create or join communities around specific interests. One community per member during beta — so people build things they actually care about.

Hashtag follows

Follow tags across all communities. Surface the conversations that matter to you without subscribing to every community individually.

Live rooms

Ephemeral chat rooms tied to communities. Messages disappear after 13 hours and 37 minutes. Real conversation, no permanent record.

Private messaging

End-to-end encrypted direct messages. We cannot read them. You control who can reach you. More on this below.

Transparent moderation

Community owners moderate their own spaces. Site-wide rules are narrow and written down. No shadow-banning, no secret scoring.

No ragebait

No quote-posting designed to mob people. No sorting by report count or controversy. The feed is calm by architecture, not by whack-a-mole moderation.

Private messaging, actually private

When you send a direct message on SOCIAL, it is encrypted on your device before it leaves your browser. The ciphertext travels through our servers and is stored there, but we have no key — we cannot decrypt it, read it, hand it to advertisers, or produce it in response to a subpoena (because we don't have it).

Messages are decrypted only on the recipient's device, using keys that never leave their browser. If you lose access to your device and clear your browser storage, old messages are gone — that is the trade-off for genuine privacy.

You control who can message you: everyone, people you follow, or no one.

Technical specification

For the security-conscious. Wire format: P256-X3DH-DR-HKDF-SHA256-AES256-GCM v2

Key agreementX3DH (Extended Triple Diffie-Hellman) over P-256
RatchetDouble Ratchet (Signal Protocol) — forward secrecy per message
CurveP-256 (NIST) via WebCrypto API — hardware-backed where available
Symmetric cipherAES-256-GCM — authenticated encryption, 128-bit auth tag
KDFHKDF-SHA-256 — domain-separated per session
One-time prekeysUploaded in batches; consumed once, never reused
Key storagePrivate keys in localStorage only — never transmitted
Server roleStores opaque ciphertexts + public key bundles. No plaintext access.
Message storagePer-device encrypted envelopes. Server cannot correlate content.
Compromise scopeCompromise of server yields no plaintext. Compromise of device yields local history only.

X3DH provides authenticated key agreement with deniability. The Double Ratchet provides forward secrecy (past messages stay safe if a session key is leaked) and break-in recovery (future messages re-randomize the key state). One-time prekeys prevent replay and ensure each session starts from fresh entropy. All cryptographic primitives use the browser's native WebCrypto API — no third-party crypto library.

Infrastructure

SOCIAL runs entirely on Cloudflare's global network — Workers, Durable Objects, D1, and R2. There are no third-party analytics vendors, no ad networks, and no external data processors for core functionality. Your content lives on infrastructure that is geographically close to you and does not leave it to be mined.

Ready to join?

SOCIAL is invite-only during beta. If you have an invite code, you can join now. No invite? Add yourself to the waitlist and we'll reach out.

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